Ilaria Resta

Ilaria Resta, the CEO of Audemars Piguet, brings a fresh perspective to the luxury watch industry after her tenure at Procter & Gamble. She discusses her strategies for navigating the complexities of the global watch market, focusing on sustainable growth in challenging regions like China and the U.S. Resta highlights the meticulous watch production process and the shift towards female consumers, emphasizing education and breaking stereotypes. She also reveals plans to enter the certified pre-owned market and underscores the importance of supply chain control amid geopolitical factors.