Igor Marinelli, founder and CEO of Tractian, discusses his journey from creating inventory systems as a teenager to leading a pioneering industrial IoT company. He underscores the necessity of understanding customer pain points to innovate effectively. The conversation touches on the distinctions between B2B and B2C strategies, the importance of hands-on leadership, and selling value over features. Igor also shares insights on building resilient partnerships in fundraising and embracing long-term thinking in tech entrepreneurship, providing valuable lessons for aspiring founders and investors.