Ig Nobel Prize winner

The guest, an Ig Nobel Prize winner, brings a humorous twist to serious topics in nutrition and longevity. They dive into a sensational diet study, unearthing the science behind its flashy claims while comparing it to Lazy Macros®. The discussion critiques the reliability of Blue Zone data for a long life, revealing how wealth and genetics play a role. Lastly, they scrutinize the marketing hype surrounding the David protein bar, questioning its nutritional integrity and the necessity of having a chief science officer in the food industry.