Ida Aalen, author of Norway's first Product Management book 'Bedre Produkter,' shares her journey as a product coach and Product Lead at NAV. She delves into the balance between the 'build trap' and 'analysis paralysis' in product management. Ida discusses the power of writing for clarity and the significance of assumption mapping for team collaboration. She highlights the importance of health metrics and OKRs to keep teams focused on key goals, while also offering insights on navigating regional approaches to product development.