Ian Whittaker

Ian Whittaker, co-founder of Liberty Sky Advisors with over 20 years in financial analysis, shares insights on earnings season trends. He discusses how consumer behavior shifts are reshaping retail strategies, with giants like Walmart adapting to economic pressures. The conversation highlights the impact of misinformation on brand strategies, notably Coca-Cola's response to social activism. Whittaker also explores how major digital platforms are rethinking their advertising approaches in the face of uncertainty, emphasizing the crucial balance between automation and maintaining brand integrity.

Economists discuss inflation data and the Fed's focus, insights on FX weakness and US economic outlook, and a deep dive into streaming wars, Meta earnings, and tech regulation.

Sue Unerman and Jake Webster discuss the changing media landscape, while Ian Whittaker makes the case for marketing as an investment. James Hurman and Amin Mrini advise on profitable scaling on digital marketplaces. Hannah Gillett highlights the importance of owned channels and an owned-first strategy.