Ian Whittaker

Ian Whittaker, former media and tech equity analyst and founder of Lipty Sky Advisors, dives into the future of the advertising landscape. He explores how macroeconomic and geopolitical trends will shape agency strategies by 2026. Whittaker emphasizes the urgent need for agencies to adapt to AI advancements and new revenue models. He predicts a positive growth outlook for major players like WPP while also highlighting challenges faced by Dentsu. The discussion concludes with a call for creative leaders to demonstrate financial value, boosting agency confidence.