Ian Stevenson

In this chat, Ian Stevenson, a seasoned gym owner and founder of EK Fitness & Performance, shares his inspiring journey from running a gym out of a garden shed to a 5,000 sq ft facility. He emphasizes the power of 45-minute sessions starting at 5:30 a.m. and accessible pricing that prioritizes community. Ian discusses the pivotal changes that helped him step back and let his gym operate independently, as well as his effective marketing strategies and how handwritten cards cultivate member loyalty. A must-listen for aspiring gym owners!