Ian Schwartzman

Ian Schwartzman, a media and audio industry executive with a sharp focus on content strategy, joins the discussion. The hosts explore Netflix’s groundbreaking $100M deal to acquire iHeart podcasts, analyzing its implications for creators and its competition with YouTube. They delve into the shifting landscape of content rights, highlighting how newer creators sometimes trade away control for larger payouts. Insights reveal how major platforms are vying for listener attention while warning that fan favorites might disappear behind subscription walls.

Ian Schwartzman, a key player behind the Joe Budden Network, shares insights on how to navigate the podcasting world. He discusses the pitfalls of traditional podcast strategies, emphasizing that streaming numbers aren't everything. Schwartzman explains the importance of direct-to-consumer models like Patreon and why too many ads can damage brand integrity. He also dives into Netflix's interest in vodcasts, the significance of ownership, and how real success comes from building loyal subscriber bases rather than chasing quick ad revenue.