E835: AI SEO is officially being gamed - and Google’s AI mode can’t keep up.

Two of the best SEO minds on 𝕏, Gagan Ghotra and Harpreet Singh, join the show to break down how people are manipulating AI search systems using cheap press releases, Reddit strategies, and content tactics that still fly under Google’s radar.

We go deep on how AI Overviews, ChatGPT, and Perplexity are pulling data from questionable sources, why “AI slop as a service” is flooding the web, and what brands and SEOs should actually be doing to survive in this new landscape.

Topics Covered: - The $6 press release trick that influences AI results - How Reddit controls local and product-based AI search answers - Why Google’s AI Overviews are broken (and how long it’ll take to fix) - How to protect your brand from bad AI mentions - The future of E-E-A-T, system-level prompts, and “AI mode” - Why most “AI SEO” tools are setting brands up to fail - Building long-term brand authority in the AI search era

⭐️ Harpreet Singh’s Personal Site - https://harpsdigital.com ⭐️ Harpreet on X - https://x.com/harpreetchatha_ ⭐️ Harpreet’s Newsletter - https://seoespresso.com ⭐️ Harpreet on LinkedIn - https://linkedin.com/in/harpreetsingh8/ ⭐️ Harpreet on TikTok - https://tiktok.com/@seoharp ⭐️ Harpreet on YouTube - https://youtube.com/@harpsdigital

⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_ ⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/ ⭐️ Gagan Ghotra’s website - https://gaganghotra.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Guest Welcome 00:27 AI Content and Google's Response 01:47 Manual Actions and Algorithm Tweaks 03:31 Press Releases and AI Influence 08:30 AI Mode and Search Result Manipulation 20:10 Community Building and SEO Strategies 46:28 SEO Consequences and Brand Integration 47:41 Targeting Bottom of Funnel Use Cases 50:32 Building a Quality Brand 52:03 Reputation Management Tactics 53:54 AI and Review Gating 55:57 The Future of SEO and AI Tools 01:08:50 Preparing for AI in Marketing 01:14:09 The Role of Brand in Marketing 01:18:21 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #performancemarketing #digitalmarketing

Ian McMurray

The AI-powered Podcast Player