Ian McCall, the founder of Ism Brewing and former lead brewer at Beachwood, shares insights from his award-winning craft brewery. He discusses the art of crafting the perfect West Coast IPA, emphasizing hop selection and malt balance. McCall reveals techniques like active fermentation dry hopping to enhance fruity notes and the importance of water chemistry in achieving desired bitterness. The conversation also explores his journey from brewer to owner and the role of community in shaping unique beer experiences.