Ian Martins

Ian Martins, EVP and Managing Director of Zenith, dives into the complexities of fragmented marketing strategies. He discusses the tension between brand building and performance metrics, using Nike as a prime example. The conversation shifts to the importance of trust in media and the evolving landscape of influencer marketing. Ian also touches on the hybrid models of in-housing and outsourcing, touching on economic pressures and AI's potential to enhance marketing efficiency. Personal anecdotes about entertainment and creative passions add a relatable touch.