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Ian Hassard
VP of Product Management at Okta. Has 20 years of experience in product, starting in telecom, moving into SaaS with his own startup on cybersecurity.
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Aug 22, 2025
• 41min
Okta VP of Product on Building B2B SaaS Roadmaps and Leveraging AI in Product Management
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Ian Hassard, VP of Product Management at Okta, brings 20 years of experience from telecom and cybersecurity to the conversation. He discusses balancing customer needs with technical complexity in B2B SaaS. Ian emphasizes the importance of direct communication with customers and cross-departmental collaboration. He also dives into building adaptable roadmaps that leverage AI for efficiency. The dialogue touches on prioritizing customer requests while maintaining ethical user experiences, navigating escalations, and the nuances of decision-making in fast-paced environments.
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