Ian Grant, a successful dog trainer known for his viral Instagram reels and expertise in dog body language, shares his journey from in-person coaching to a thriving online course. He reveals his formula for crafting engaging content that resonates with audiences, emphasizing real-world moments and understanding client pain points. Ian discusses the evolution of his beta program into a community while navigating the challenges of remote training. Listeners will gain actionable insights on balancing entrepreneurship with family life and launching impactful programs.