Ian Frisch

Ian Frisch, a journalist and author of *Magic Is Dead*, dives into the clandestine world of modern magicians. He shares how obsession fuels mastery in magic and reveals the impact of social media on the art form. Discover the evolution from traditional performances to today's creative, streetwear-clad magicians. Ian narrates his journey into the secretive society known as 'The 52', the crafting of tricks, and the significance of live experiences. He connects magic’s storytelling principles to business skills, blending showmanship with personal growth.