Ian Cummings
Ian has been in gaming for over 23 years, created NFL Madden's hit stick while working at EA Sports, and is now the creator of Solana's race horsing game Photo Finish.
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Jan 23, 2024 • 1h 7min
The Mind Behind Madden NFL's Hit Stick Explains Game Design | Ian Cummings (Photo Finish)
Ian Cummings, creator of Solana's race horsing game, Photo Finish, discusses the story behind the hit stick in Madden NFL, why he chose the horse racing market, customer retention secrets, winning strategies in Photo Finish, and the partnership with the Kentucky Derby.
