Ian Cowell

Ian Cowell, a clinician and educator from the Evolve Pain Academy, dives deep into the art of reassurance in healthcare, particularly for those suffering from chronic low back pain. He explores the common pitfalls in clinician-patient communication and emphasizes the significance of tailored reassurance based on patients' specific concerns. Behavioral experiments are highlighted as a powerful tool to help patients navigate their fears. Cowell also discusses the broader implications of cognitive functional therapy and how it can be applied across various musculoskeletal conditions to enhance patient care.