Ian Burrell

Ian Burrell and Aaisha Dadral, co-founders of Equiano Rum, share their inspiring journey from music to spirits. They delve into rum's rich history, linking it to Olaudah Equiano's legacy, while discussing the innovative blend of African and Caribbean rums. The duo highlights the growing premiumization trend in the rum industry and the importance of quality in spiced rum. They also reflect on their entrepreneurial challenges and aspirations, emphasizing collaboration and transparency as key to establishing Equiano as an iconic brand.

Ian Burrell, a renowned rum expert and author of Rum A Tasting Course, shares his passion for the spirit. He discusses a flavor-first approach to rum, linking its taste to history and culture. Listeners learn about different rum classifications and the three types of rum drinkers. Ian reveals unique features of his book, including tips on making a DIY aroma kit and understanding rum labels. The conversation highlights rum's global presence and nuances, making it a thrilling journey for both novices and connoisseurs.