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Hyman Ngo
SVP of Product & Marketing at Levelwear who led the company's shift from manufacturing and wholesale into licensed sports apparel and a brand-first DTC strategy; guest on the episode to discuss Levelwear’s evolution and brand playbook.
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Nov 17, 2025
• 36min
Ep 560: Levelwear’s Pivot to DTC: From Golf Courses to Nine-Figure Wholesale to a Brand-First Ecommerce Play
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Hyman Ngo, SVP of Product & Marketing at Levelwear, leads the brand’s transformation from wholesale to a direct-to-consumer powerhouse. He discusses how their success on elite U.S. golf courses boosted their credibility back home. Ngo reveals the crucial role of licensing in building brand legitimacy and how they crafted a compelling narrative centered on 'Team Over Everything.' He emphasizes the importance of emotional connections for growth and hints at exciting DTC strategies on the horizon, including tailored marketing across various sports.
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