Huy Fong
The mastermind behind Sriracha's $2.5B empire.
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Apr 18, 2024 • 11min
Why Marketing Works: The Mastermind Behind Sriracha’s $2.5B Empire
Meet Huy Fong, the genius behind Sriracha's $2.5B empire. Discover how he escaped Vietnam, faced competition, and stuck to his mission statement. Explore the power of word-of-mouth marketing and the psychology behind Sriracha's popularity.
