Huib van Bockel

Huib van Bockel, CEO and founder of Tenzing, shares his journey from Red Bull to creating a natural energy drink brand. He discusses the unique inspiration from ancient Tibetan tea and his emotional pitch to Selfridges that initially seemed to flop. Huib also reveals his innovative marketing strategies, like installing bins in Nepal, and his commitment to sustainability as a B Corp. He advocates for non-hierarchical leadership and reflects on the challenges of introducing a new category in the beverage industry.