Hugo O’Doherty, the Director of Partnerships at movingtocanada.com, shares insights from nearly a decade in the immigration industry. He discusses the power of storytelling, emphasizing the ABT (And, But, Therefore) framework to foster trust with diverse audiences, especially newcomers. Hugo recounts his own migration journey from Ireland to Canada and reveals how empathetic communication can bridge cultural gaps. He highlights the importance of community and tailored resources in supporting immigrants as they navigate their new lives.