Hugo Froes

Hugo Froes, co-founder of Feynnova and expert in organizational design, shares insights on applying a principles-first approach to drive effective change. He argues that heavy processes are too rigid and often fail, while streamlined principles enable adaptability. Hugo offers practical advice on creating effective principles quickly and highlights the importance of keeping them under five for clarity. He also discusses when to engage external experts during scale-up phases and how to ensure that principles become an intrinsic part of a company's culture.