Hrishi Kulkarni

Hrishi Kulkarni, Director of Customer Advocacy at dbt Labs, dives into the art of storytelling in marketing. With over 16 years of experience, he discusses how B2B brands can learn from Christian Dior's transformative approach in 'The New Look'. He emphasizes the importance of empathy and personal narratives in customer engagement. The conversation covers the power of reimagining branding and innovating through collaboration, advocating for authenticity as a cornerstone of effective marketing.