A group of HR professionals from Ukraine shares insights gained from the ongoing conflict. They draw striking parallels between wartime resilience and business strategies. Empowering individuals and fostering a supportive culture are key lessons. The importance of having a clear purpose is discussed, likening it to Ukraine's fight for freedom. By aligning corporate values with a meaningful mission, businesses can achieve long-term success. These themes resonate with the principles outlined in the guest's new book, highlighting timeless truths in both war and business.