Howard Yu

Lego Professor of Management and Innovation at IMD Business School in Switzerland

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Mar 27, 2024 • 26min

The Key to Preserving a Long-Term Competitive Advantage

Howard Yu, Lego Professor of Management and Innovation, discusses the enduring competitive advantage of pharmaceutical companies in Basel, Switzerland. He highlights the evolution from chemical dyes to microbiology, emphasizing the importance of repackaging knowledge for innovation. The episode explores the key elements of strategy, innovation, and long-term competitiveness in the pharmaceutical industry.