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Holly Xiao
Head of B2B Marketing at HeyGen, an AI video generation platform. Leads the enterprise GTM motion at HeyGen, blending strategy, creative execution, and AI-powered workflows.
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Aug 4, 2025
• 48min
Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao
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Holly Xiao is the Head of B2B Marketing at HeyGen, an AI video generation platform. She discusses the four key channels her lean team focuses on for driving enterprise pipeline and shares insights on using AI video for event marketing and sales enablement. Holly explains the dynamics of running marketing without a CMO and the benefits of adopting a sprint-cycle approach. With practical tips for leveraging AI in marketing, she encourages marketers to rethink team structures and strategies to adapt to a rapidly changing landscape.
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