Holly Xiao

Holly Xiao, who leads B2B marketing at HeyGen, joins Dave Gerhardt for a deep dive into the intersection of AI and video marketing. They discuss why video is crucial in B2B and how to make it cost-effective. Holly reveals how AI is transforming content production, enabling marketers to focus on storytelling. They explore the evolving role of the CMO, AI's impact on creativity, and the importance of embracing technology to create authentic connections. Tune in for insights on scaling content and achieving effective engagement!

Holly Xiao is the Head of B2B Marketing at HeyGen, an AI video generation platform. She discusses the four key channels her lean team focuses on for driving enterprise pipeline and shares insights on using AI video for event marketing and sales enablement. Holly explains the dynamics of running marketing without a CMO and the benefits of adopting a sprint-cycle approach. With practical tips for leveraging AI in marketing, she encourages marketers to rethink team structures and strategies to adapt to a rapidly changing landscape.