Holly Chen
Managing Partner of ExponentialX, Marketing and Growth Advisory Collective for high-growth SaaS startups, former Global Head of Digital Marketing at Slack
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May 14, 2024 • 52min
GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen
Holly Chen, Managing Partner of ExponentialX and former Global Head of Digital Marketing at Slack, shares insights on AI startup challenges like differentiation and pricing. They discuss the importance of strong branding, concrete AI use cases, and transitioning to product-led growth. Also, the rising role of influencer marketing in B2B is highlighted.
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