Holly Amatangelo

Holly Amatangelo, Education Director for the Legal Marketing Association, discusses the new LMA Body of Knowledge, a pivotal resource defining essential skills for legal marketers. Paul Bonner, Senior Director at Venable LLP, shares insights on how it fosters collaboration across different departments. They highlight the BoK's evolution in response to industry shifts like specialization and technology. Exploring its development process and practical application, they emphasize the importance of continuing education in legal marketing.