Hise Gibson, a Harvard Business School Senior Lecturer, unpacks Deion Sanders' unique leadership style that blends traditional discipline with modern challenges in college football. They discuss Sanders' transition from an athlete to a transformative coach at the University of Colorado, tackling doubts about his experience. Key topics include the impact of his coaching philosophy on player development, the power of accountability, and his innovative use of branding and social media. Gibson emphasizes how Sanders not only aims for athletic success but also prepares athletes for life beyond sports.