Hiroki Asai

In this podcast, Hiroki Asai, Global Head of Marketing at Airbnb, talks about his time at Apple and how he applied their marketing playbook to Airbnb. He also discusses the importance of dogfooding products, Airbnb's departure from traditional product managers, and the unique relationship between marketing, advertising, and product development at Airbnb.

In this engaging discussion, Hiroki Asai, Global CMO of Airbnb, shares insights from leading a marketing strategy worth $86B. He delves into crafting unified customer experiences by fostering collaboration between diverse teams. Hiroki discusses balancing immediate results with long-term visions in marketing projects and highlights Airbnb's innovative Barbie campaign, showcasing how to leverage cultural moments. He emphasizes the importance of a creative atmosphere and the role of leadership in navigating team dynamics for continuous innovation.

Hiroki Asai, CMO of Airbnb, shares insights on the company’s recent innovations, including the launch of new 'Services' and 'Experiences' that position them as a hotel alternative. He discusses the impact of turning off performance marketing to focus on authentic brand storytelling during the pandemic. Hiroki also emphasizes the importance of in-house creative work, the role of design in enhancing customer experiences, and offers valuable advice for aspiring marketers looking to lead in dynamic environments.