Hillary Mandel

Executive Vice President and Head of Americas at IMG. She is at the forefront of major media rights deals.

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Sep 11, 2025 • 29min

IMG’s Hillary Mandel, NFL’s Week 1 audience bonanza and U.S. Open goes big

Hillary Mandel, Executive Vice President at IMG, joins to discuss vital media rights deals for the UFC, WWE, and the U.S. Open. They explore the explosive viewership trends for Week 1 of the NFL season and the growing influence of data analytics in sports broadcasting. Mandel also shares insights on potential growth avenues for leagues like the NWSL. Additionally, the conversation highlights the U.S. Open’s cultural significance and record attendance, alongside emerging trends in college football and basketball's appeal in America.

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