Hesh Fekry

Hesh Fekry, an expert from CXL, dives into the fascinating intersection of product management and conversion rate optimization (CRO). He discusses how these fields, once viewed as separate, are merging through shared goals focused on user insights and experimentation. Hesh emphasizes the transformation of CRO into a broader concept that includes retention and monetization strategies. He also highlights how AI tools are bridging skill gaps, enabling professionals to tackle cross-functional challenges and integrating CRO principles from the very beginning of product development.