Hernan Tagliani

Hernan Tagliani, a multicultural marketing expert and award-winning strategist for Fortune 500 companies, dives into the critical intersection of culture and commerce. He argues that many brands miss long-term growth by neglecting multicultural strategies and misconceptions about Hispanic consumers. Hernan emphasizes the concept of 'transcreation' over mere translation and shares success stories of building trust with communities. He also discusses the evolving role of AI in achieving cultural relevance and the importance of risk-taking in personal and professional growth.