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Henry Pedersen
Co-founder and CEO of Homer, a proptech platform surfacing sales campaign histories and agent performance data to increase buyer transparency; background in data and marketplace growth.
Best podcasts with Henry Pedersen
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Dec 21, 2025
• 39min
What Agents Don’t Want Buyers to See: The Truth About Campaign Histories
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Join Henry Pedersen, co-founder and CEO of Homer, who sheds light on the often opaque sales campaign tactics used in the Australian property market. He shares insights from his own buying experience and reveals how hidden campaign histories impact buyer decisions. Discover the risks of underquoting and how agent strategies can mislead potential buyers. Henry also discusses the importance of data transparency, the limitations of algorithms, and his vision for empowering buyers with better information.
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