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Henrik Werdelin
Founder and investor known for co-founding BARK and Prehype and co-author of Me, My Customer, and AI, with expertise in building consumer brands and applying AI to entrepreneurship.
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Jan 5, 2026
• 41min
370: AI Can Build the Company. Only Humans Can Build the Bond | BARK Co-Founder Henrik Werdelin
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Henrik Werdelin, co-founder of BARK and Prehype, shares insights on blending AI with human connection in entrepreneurship. He believes authentic founder-user relationships are crucial as AI reshapes roles in companies. Henrik discusses the evolution from storytelling to 'storylistening' for better product development and cautions against a homogenized approach to AI-driven startups. He emphasizes that while AI can speed up innovation, it should augment human interaction, not replace it, ensuring deeper connections in business.
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