Henrik Becker

Henrik Becker, an expert in agency coaching and CRM systems, shares valuable insights from his journey in improving sales and marketing frameworks at RevHops. He emphasizes the importance of aligning CRM tools with core business operations using a first-principles approach. Common issues like Excel dependency and poor data adoption are discussed, alongside steps for effective CRM implementation. Henrik advocates for starting with simple setups for quick wins while navigating the complexities of agency growth and aligning personal values with business goals.