Henning Löser

Head of the Audi Production Lab, leading the reinvention of the factory floor with a software-first mindset. His team is changing how cars are built by bringing IT speed and flexibility to industrial automation.

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Aug 29, 2025 • 29min

Inside Audi’s Smart Factory Vision at VMware Explore

In this engaging conversation, Henning Löser, Head of the Audi Production Lab, reveals how his team is transforming the automotive production landscape with innovative, software-first strategies. He discusses the groundbreaking Edge Cloud 4 Production system that applies virtualization technology to manufacturing, enhancing efficiency and sustainability. Henning elaborates on the invisible yet game-changing role of virtual PLCs in maintenance and shares a humorous tale of how redundancy kept production running when nature interfered. This insight into smart factories merges tech with tradition.

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