In this engaging conversation, Hemant Varshney, the mastermind behind Digicom, shares his journey from humble beginnings to leading an award-winning agency. He emphasizes the importance of understanding financial fundamentals and optimizing customer acquisition costs for sustainable growth. Hemant discusses the shift from a growth-at-all-costs mentality to focusing on profitability. He also highlights the balance between paid ads and organic content, the necessity of continuous testing, and the long-term strategies that define successful entrepreneurship.