Helenor Gilmour

Helenor Gilmour, Director of Strategy at Beano Brain, dives into the unique traits of Generation Alpha, the first fully digital generation. She explores why brands like YouTube top their 'coolest brands' list, emphasizing humor and clear messaging. Gilmour discusses the challenges of engaging tech-savvy kids raised by millennial parents and highlights effective marketing strategies, including the pivotal role of social media platforms like TikTok. Marketers will find valuable insights on striking a balance between online and offline approaches to connect with this emerging audience.