Helene Dick

Head of Strategy at Special LA with expertise in brand strategy and creative marketing, contributing perspective on beauty and AI marketing in this episode.

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Dec 2, 2025 • 44min

On the Spot: The Ordinary & Claude AI

Helene Dick, Head of Strategy at Special LA; Tom Kenny, CSO at Courage; Vanessa Chin, SVP Marketing for System One; and Matt Herbert, Co-founder of TrackSuit, delve into the intersection of AI and beauty. They dissect Claude AI's emotional appeal and its B2B focus compared to consumer-targeted AI like ChatGPT. The Ordinary's minimalist branding and Neutrogena's nostalgic campaigns are highlighted, showcasing the different strategies in beauty marketing and their performances in driving brand growth, with insights from tracking data and creative effectiveness.

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