Helena Foulkes

Helena Foulkes, CEO of Hudson's Bay Company and a former CVS executive, dives into the dynamic world of retail innovation. She discusses her transition from CVS to Hudson's Bay and the strategies behind revitalizing department stores. Foulkes shares her insights on the importance of creating memorable shopping experiences and the necessity of blending digital with physical retail. She addresses the challenges of competing with giants like Amazon and explores how data can reshape the future of retail.