Helen Saxton

Helen Saxton, a seasoned customer-experience advocate, joins to discuss why marketers often miss the mark by ignoring direct customer input. She emphasizes the need to balance quantitative data with qualitative feedback, urging brand managers to engage with customers actively. The conversation highlights how customer service teams can be a goldmine for insights, promoting collaboration to enhance branding and marketing strategies. Saxton encourages marketers to cultivate genuine relationships with customers to drive successful and meaningful campaigns.