Helen McGeough

Mark Victory, Senior Editor for Recycling Europe, and Helen McGeough, Global Analyst Team Lead for Plastic Recycling, discuss the recent trend of brands lowering recycled content targets. They explore the impact of these revisions on demand for recyclate and investments in both mechanical and chemical recycling. The conversation highlights the importance of quality feedstock access and consumer pressure, as well as regulatory implications in the US and Europe. Listeners gain insights into market dynamics and the future of sustainable practices in the recycling sector.

Join Mark Victory, a Senior Editor for Recycling in Europe, and Helen McGeough, the Global Analyst Team Lead for Plastic Recycling, as they dive into Europe's recycling industry. They discuss the urgent need for investment in collection and sorting capacities, emphasizing the significance of high-quality waste for scaling chemical recycling. Mark and Helen also tackle the stark disparities in infrastructure investment across EU member states, and the economic risks associated with neglecting Europe's waste management challenges. A crucial conversation for a sustainable future!