Helen Edwards

Adjunct Associate Professor of Marketing at London Business School, Author, Columnist, and Consultant

Best podcasts with Helen Edwards

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Jul 10, 2024 • 22min

Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth

Dr. Helen Edwards discusses how marginalized behaviors can spark mainstream trends in marketing. They explore concepts like Wicca for innovation and the importance of demand-driven innovation. The podcast also looks at future trends like the quantified self and Living Off the Sea, highlighting the transition of niche trends to broader acceptance.