Helen Baptist

Helen Baptist, Chief Strategy and Market Officer at Lytho and a seasoned COO, joins the conversation to explore the compelling intersection of empathy and B2B marketing. She emphasizes the vital role of human connections, trust, and emotional engagement in a remote environment. The discussion also touches on boosting financial literacy among marketers to align more effectively with CFOs. Additionally, Helen shares insights on the irreplaceable value of in-person events for building relationships and overcoming imposter syndrome through shared vulnerabilities.