Heidi Lim

VP of Ecommerce at Patrick Ta Beauty with prior digital growth leadership at brands like ThirdLove, Estée Lauder, and Fashion Nova, sharing expertise on scaling prestige beauty online.

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Jul 14, 2025 • 24min

From Red Carpet to Cart: Crafting Digital Experiences that Convert

Heidi Lim, VP of Ecommerce at Patrick Ta Beauty, boasts a rich background in digital growth with brands like Estée Lauder. She dives into transforming beauty experiences into conversion drivers through education and community storytelling. The conversation highlights the importance of a diversified sales strategy, using data to minimize returns, and fostering genuine partnerships with creators. Plus, she shares insights into the latest beauty trend 'blondzing' and strategies that led to phenomenal growth during Black Friday. Tune in for expert advice on scaling online!

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