Heidi Knack

Jeff Raider is an entrepreneur and co-founder of successful consumer brands like Warby Parker and Harry's. He discusses how a personal frustration with overpriced glasses inspired Warby Parker’s one-for-one model. Jeff shares insights on building a high-quality, low-cost shaving brand and details the rigorous product development process. Heidi Knack, an expert in entrepreneurial studies, explains how startups can outmaneuver giant incumbents by leveraging simplicity and direct sales strategies. Together, they reveal critical lessons on commitment and effective team building.