Heidi Cooley
Chief Marketing Officer of Crocs
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Feb 1, 2024 • 23min
From Quirkiness to Global Relevance: Unveiling the Journey of Crocs' Iconic Transformation with CMO Heidi Cooley
Heidi Cooley, CMO of Crocs, discusses the brand's transformative journey, embracing quirkiness, authentic collaborations, and maintaining a consumer-centric focus. They've collaborated with brands like Balenciaga, KFC, and personalities like Post Malone and Lil Nas X. Cooley shares Crocs' global approach to branding, unique brand values, and maintaining a singular brand personality.
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