Heidi Bullock

CMO of Tealium, with previous experience at Engagio and Marketo. Widely regarded as one of the top CMOs in SaaS.

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May 8, 2025 • 52min

Tealium's CMO on Marketing Leadership, ABM, Story-Audience-Fit and More

Heidi Bullock, CMO of Tealium and a top figure in SaaS marketing, shares her insights on effective Account-Based Marketing (ABM). She emphasizes the crucial need for 'story-audience fit,' underlining that great stories must resonate with buyers. Heidi discusses why many businesses misalign their Ideal Customer Profiles and how to correct it. She also highlights AI's transformative role in marketing and her strategies for maintaining calm amidst high-pressure situations, revealing that a cohesive team effort is essential for ABM success.

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