Heather McGill

In a captivating conversation with Heather McGill, a designer and producer renowned for her work on mega-events like the London 2012 Olympics and the Harry Potter Forbidden Forest experience, she reveals the art of crafting engaging shared experiences. Heather discusses the balance of 'highs' and 'lulls' in immersive events, the challenges of meeting evolving audience expectations, and the significance of common ownership in experiences. She also shares Sir Jonny Ive’s invaluable advice and why the introduced third spider drop can dramatically enhance the experience.